Marketing success relies on recognising media pros & cons.

Direct & digital marketing media allocation

In order to be successful, marketers need to interact faster, better, more regularly and cost effectively with their targets.

That is why direct and digital marketing media channels like email, digital printing and direct mail — with their flexibility and speed, are very relevant. These channels complement each other and can effectively support your marketing strategy.

If used intelligently, these vehicles can help make your direct marketing campaigns successful, but none of them guarantee success without a good strategy.

In order for you to choose the right media channels for your next campaign, you need to understand their strengths and weaknesses.

Click here to read more about direct marketing media strengths and weaknesses

For further enquiries, contact German Sacristan on 01753 215307 or email: