Big Data & Right Data

German Sacristan on Direct Marketing Fundamentals

Digital Marketing with Kodak & X1

The power of words in marketing

Never trick your customers or they will trick you

Stick to the basics

Listen to your customers

Touch your customers' hearts and they will never forget you

Where do good ideas come from?

Personalization is not just about changing the message

Sales productivity is not only about speed

Communicate well otherwise you can sink